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Mastering Magento by Bret Williams

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Summary

Magento is, above all things, a selling tool, a means of presenting products, taking orders and payments, and managing the fulfillment of those orders. Even though there are common steps to ordering online, Magento provides one of the most comprehensive and versatile ordering mechanisms to consumers among open source platforms. If nothing else, this chapter has demonstrated the impressive scope of its functionality.

As you begin to move closer to launching your new Magento store, you will re-visit the various configurations and processes relating to the sales cycle. Don't be discouraged by this. In fact, I find that as I discover more of Magento's power, I am empowered to create more ways of promoting and selling to customers.

In this chapter, ...

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