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Mastering Magento by Bret Williams

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Principles of customizing layouts

After installing and configuring many Magento stores, I'm convinced that if you master the process of managing layouts, your stores will produce better sales results and give you better opportunities to customize a visitor's experience based on the needs of both the retailer and the customer.

That being said, the complexity of the Magento architecture demands your dedicated time and effort to achieve a level of true mastery. I suggest you carefully review Chapter 4, Designs and Themes and this chapter, truly examining the examples. As you do that, remember the following keys:

  • At their core, page layouts are determined by XML files which specify the location of various blocks.
  • Template files contain the HTML and ...

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