O'Reilly logo

Mastering Magento by Bret Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7. Marketing Tools

The online marketplace is crowded. Thousands of new stores are going online each day. With Magento, you have one of the most powerful open source platforms for presenting and selling your products and services. But to be noticed — and to create valuable repeat business — you have to do more than just point a domain name to your store.

The key is marketing — presenting a selling proposition to potential customers that will entice them to at least visit your online showroom.

In this chapter, we will explore some of Magento's key marketing tools, including:

  • Customer groups
  • Promotions
  • Newsletters
  • Sitemaps
  • Search engine optimization

As you prepare your store for launch, you need to spend some time becoming familiar with how these ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required