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Mastering Magento by Bret Williams

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Newsletters

One way to keep customers reminded about your store is to ask them to subscribe to receive periodic e-mail newsletters from you. By informing your customers about new products, special discounts, and more, you can many times generate repeat sales, which is the least expensive cost-per-sale you can have.

Tip

Reduce your cost-per-sale

Unless you have an established brand, you will need to advertise to attract buyers to your store. From pay-per-click online ads (for example, Google AdWords) to offline print ads, there are many ways of buying customer attention. However, you should always do whatever you can to encourage buyers to return again and again to buy from your store. You should also encourage referrals. These sales don't cost you ...

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