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Mastering Magento by Bret Williams

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Search engine optimization

The subject of search engine optimization can be, as you probably know, a very lengthy discussion worthy of several books. For our intentions, we want to go over some of the tools that are inherent in Magento to assist you with the process of adding search engine friendly attributes to your online store.

Magento wisely includes convenient fields so you can manage the meta keywords, meta description, page title, and URLs for the categories, products and CMS pages in your site. If you invest the time to manage these attributes, you'll find your site will be much better catalogued by the search engines.

Global SEO settings

The first place to start is to define the default settings for your page attributes at the website ...

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