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Mastering Magento by Bret Williams

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Summary

When I began building websites in 1995, all we had to do was launch the site to get noticed, as there wasn't much online competition back then. Today, it's a very competitive landscape.

While your store marketing plans will certainly include many disciplines, such as pay-per-click advertising, social networking, and more, Magento helps you in terms of promoting your site and making it more search-engine friendly.

Together, we covered:

  • Managing customer groups
  • Promotion and coupons
  • Designing and sending e-mail newsletters
  • Generating sitemaps for visitors and search engines
  • Configuring meta information useful for search engine optimization

At this point, your site is pretty much ready to go! If you've gone through the process of installing and configuring ...

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