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Mastering Magento by Bret Williams

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Search engine optimization

Without exception, for an online store to prosper, it has to have customers. Attracting customers comes from a variety of efforts, including search engine rankings. There are lots of SEO-related activities for increasing traffic, from blog postings and backlinks, to product descriptions and reviews. For pre-launch purposes, you want to make sure to do the initial tasks that will add to the SEO arsenal.

Meta tags

If you intend to use meta tags as part of your search engine optimization, see Chapter 7, Marketing Tools, for specific procedural information.

Analytics

In your Magento backend, under System | Configuration | Sales | Google API is a panel titled Google Analytics. To have Magento automatically include Google tracking ...

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