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Mastering Magento by Bret Williams

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About the Author

Bret Williams, after 15 years in advertising and political consulting, dove into a new marketing venue in 1995, called the Internet. Over the intervening years, Bret and his team at novusweb® created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process.

In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success.

Today, Bret and the novusweb® team continue to develop online marketing ...

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