Mastering Mobile Learning

Mastering Mobile Learning

Released October 2014
Publisher(s): Pfeiffer
ISBN: 9781118884911

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Book description

Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs

In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality.

This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides:

  • An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach

  • A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning

  • Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go

  • Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical

  • An overview of the technical aspects of the design and development of mobile learning

    • Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.

    Table of contents

    1. Foreword
    2. Preface
    3. Introduction
    4. Part 1: Understanding Mobile Learning
      1. Chapter 1: Enterprise Mobile Learning: A Primer
        1. Business Drivers of Mobile Learning
        2. The Mobile Learning Ecosystem
        3. Mobile Learning Applications
        4. Designing and Creating Mobile Learning Content
      2. Chapter 2: The Seven Shifts in Enterprise Learning
        1. 1. A Shift in the Location of Learning
        2. 2. A Shift in Time
        3. 3. A Shift in Context
        4. 4. A Shift in the Amount of Information
        5. 5. A Shift in the Location of Information
        6. 6. A Shift in Learning Experiences
        7. 7. A Shift in Control
        8. Reference
      3. Chapter 3: The Disruptive Nature of Mobile Learning
        1. What Is Meant by Disruptive?
        2. How Is Mobile Learning Disruptive?
        3. The Impact on Organizations
        4. Conclusion
        5. Reference
      4. Chapter 4: Why Executives Should Care About Mobile Learning
      5. Chapter 5: mLearning Is Not e-Learning on a Mobile Device
        1. Timing
        2. Information Access
        3. Context
        4. Assessment
        5. Performance Support
        6. User-Generated Content
        7. The Unique Affordances of Mobile
        8. Different Doesn’t Necessarily Mean Better
        9. Conclusion
        10. Reference
    5. Part 2: Strategic Thinking About Mobile Learning
      1. Chapter 6: The Six Ps of Mobile Learning Strategy
        1. Choose the Most Appropriate Mobile Platform
        2. Implement Proper Procurement
        3. Adopt Sound Policies
        4. Properly Provision Your Devices
        5. Publish Content for Your Users
        6. Standardize Your Procedures
      2. Chapter 7: The Business Case for Mobile Learning
        1. Mobile Learning and Increasing Revenue
        2. How You Sell
        3. Supporting Your Sales Force
        4. What You Sell
        5. Cutting Costs
        6. Applications for Your Company
        7. Conclusion
      3. Chapter 8: The New “Nomadism” as a Driver of Mobile Learning
        1. Reference
      4. Chapter 9: Creating a Mobile Learning Content Strategy
        1. Reference
      5. Chapter 10: Seven Easy and Inexpensive Ways to Launch Mobile Learning
        1. 1. Micro-Blogging
        2. 2. Create a WordPress Website or Blog
        3. 3. Start a YouTube Channel
        4. 4. SMS (Text) Message Alerts
        5. 5. Create a Mobile Version of Your PowerPoint Slides
        6. 6. Audio Podcasting
        7. 7. Poll Everywhere
      6. Chapter 11: Building Brand Advocacy Through Mobile Learning
        1. A Case Study of Brand Advocacy: State Farm Insurance
        2. References
      7. Chapter 12: Developing a Mobile Management Strategy
        1. Bring Your Own Device (BYOD)
        2. Security and Bring Your Own Technology (BYOT)
        3. Lost/Stolen Devices and Ex-Employees
        4. Software and Information Homogeneity and Control
        5. Private Property, Corporate Property
        6. Circling the Wagons: Mobile Management Strategy
        7. Mobile Device Management Strategy
        8. Mobile Application Management Strategy
        9. Making a Decision
        10. References
      8. Chapter 13: Change Management Strategies for Mobile Learning
        1. Immerse Yourself in the Field
        2. Start Using Your Own Mobile Device—A Lot
        3. Do Some Informal Polling
    6. Part 3: The Varieties of Mobile Learning Experiences
      1. Chapter 14: Categories of Mobile Learning Content
      2. Chapter 15: Unique Affordances of Mobile Learning
        1. Camera(s)
        2. Clocks
        3. Cloud Storage
        4. Computing Functions/Apps
        5. Document Production and Viewing
        6. Embodiment
        7. External Sensors
        8. Geospatial Data
        9. Individual Addressability
        10. Input/Output Peripherals
        11. Internal Sensors
        12. Internet Connectivity/Search
        13. Media Viewer/Playback Function
        14. Memory
        15. Messaging
        16. Microphone and Audio Recording
        17. Microprojection
        18. Networking
        19. Notifications and Alerts
        20. Portability/Mobility
        21. Short-Range Communications
        22. Touchscreens
        23. Ubiquity
        24. Voice/Phone Communications
        25. Wearability
        26. New Possibilities by Combining Affordances
        27. References
      3. Chapter 16: Leveraging Geolocation to Make Your Content More Relevant
        1. Give Your Learners “Just Enough”
        2. Make Sure Your Information Is “Just in Time”
        3. Take Advantage of “Just for Me”
        4. Taking Geolocation Further
      4. Chapter 17: Incorporating Multi-Touch and Gestures into Mobile Learning
        1. Creating a Mobile-First Experience
        2. Designing for Multi-Touch and Gestural Metaphors
        3. Sample Gestures
        4. Supporting Gestural Input in Your Development Workflow
        5. Summary
        6. References
      5. Chapter 18: Storing Preferences and Inferring Intent in Mobile Learning Experiences
        1. References
      6. Chapter 19: Using a Mobile Camera as a Powerful Learning Tool
        1. Exploring in More Detail
      7. Chapter 20: Employing Mobile Device Sensors for Enhanced Learning Experiences
        1. I Sense Something, a Presence I’ve Not Felt Since. . . .
        2. We’re Just Warming Up
        3. What’s Next, and How Do I Start?
        4. Reference
      8. Chapter 21: Alternative Reality Games as Mobile Learning
        1. Examples
        2. The Applicability of ARGs in Organizational Learning
        3. Getting Started
        4. Key Components of a Successful Learning ARG
        5. Conclusion
      9. Chapter 22: Using Mobile Games for Sales Training and Assessment
        1. References
      10. Chapter 23: Voice and Messaging for Mobile Learning
        1. Reference
      11. Chapter 24: Using Mobile Devices as Research Tools
        1. Research on Mobile Phone Use
        2. Mobile Devices for Market Research
        3. Mobile Research in the Human Sciences
        4. Mobile Field Research in Agriculture
        5. Mobile Research in Healthcare
        6. Mobile Research and Citizen Science
        7. References
      12. Chapter 25: Performance Support as a Form of Mobile Learning
        1. References
      13. Chapter 26: Mobile Learning in “Third Spaces”: The Move to Alternative Workspaces
      14. Chapter 27: The Impact of Mobile Learning on Assessment and Evaluation
        1. Advantages of Mobile Assessment
        2. The Near Future of Mobile Assessment
        3. References
    7. Part 4: Design and Development Processes for Mobile Learning
      1. Chapter 28: Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning
        1. References
      2. Chapter 29: Ubiquity and Mobility as Design Considerations for Mobile Learning
        1. Always On
        2. Always with You
        3. Always Connected
        4. Entering the World of the “Three Always”
        5. References
      3. Chapter 30: Design Considerations in Converting e-Learning to mLearning
        1. A Plan for Transitioning Content
        2. Assess Your Existing Content
        3. Redesign Your Experiences
        4. Be Mindful of Key Design Considerations
        5. What Not to Do
        6. The Last Word
      4. Chapter 31: The Importance of Curation for Successful Mobile Experiences
        1. Consider Your Focus
        2. Research Paper Equivalents
        3. Cull the Content
      5. Chapter 32: Selecting Tools for Mobile Learning Development
        1. References
      6. Chapter 33: Instructional Design Patterns for Mobile Learning
        1. Background
        2. Analyzing a Mobile Learning Case Study
        3. Conclusion
        4. References
      7. Chapter 34: Creating Digital Publications for Mobile Learning
        1. EPUB
        2. PDF
        3. Digital Publications
        4. Authoring Tools
        5. Content and Best Practices
        6. Tying It All Together
      8. Chapter 35: Designing for Multiple Screens in iOS
        1. Superviews and Subviews
        2. View Autoresizing
        3. Using Autoresizing to Design for Multiple Screens
      9. Chapter 36: Designing for Context
      10. Chapter 37: Using Mobile Devices to Leverage Social Media for Learning
        1. What Is Social Learning?
        2. Constructivist Theories of Social Learning
        3. Learning Using Social Media
        4. Social Learning Is Not Dead
        5. References
      11. Chapter 38: Responsive Design for Multiple Screen Formats
        1. Diving Into Responsive Design
        2. References
      12. Chapter 39: Design Choices for Mobile Learning Management Systems
        1. The LMS Spectrum
      13. Chapter 40: Maps 3.0: The New Route to Learning with Social Geospatial Data
        1. Understanding the Technology of Place
        2. Geolocation Graphics
        3. Map View
        4. List View
        5. Where Am I?
        6. How Do I Get There?
        7. How Am I Progressing?
        8. Mapping Your Personal Narrative
        9. Designing and Building the App
        10. Other Supporting Technology
        11. Use Cases for Wayfiler
        12. Reference
      14. Chapter 41: Using Push Notifications to Make Mobile Learning More Useful
      15. Chapter 42: Improving Performance for Mobile Web and HTML5-Based Apps
        1. The Reflow
        2. Reducing the Cost of a Reflow
        3. Reducing the Number of Reflows
        4. Conclusion
      16. Chapter 43: Understanding the Experience API
      17. Chapter 44: Implementing Mobile Learning Metrics
        1. Measuring Results
        2. Covering Other Aspects of Learning
        3. Putting This into Action
        4. Reference
    8. Part 5: Managing and Delivering Mobile Learning Projects
      1. Chapter 45: Managing a Mobile Learning Project Implementation
        1. Start with Business Strategy
        2. Decide on the Types of Mobile Learning Experiences
        3. Make Decisions About Which Technologies to Use
        4. Prepare and Present a Business Case
        5. Put Your Implementation Team in Place
        6. Follow Project Documents and Procedures
        7. Transfer the Mobile Learning System to an Operations Group
      2. Chapter 46: Security in a Mobile World
      3. Chapter 47: Education and Training for Mobile Development
      4. Chapter 48: Integrating Mobile Learning with Social Media
        1. The Informal Basis of Learning
        2. Social Media and Learning in the Real World
        3. Putting It into Practice
        4. Leveraging the Effects
        5. References
      5. Chapter 49: Budgeting for Social and Mobile Learning
        1. References
      6. Chapter 50: Keeping Up with New Developments in Mobile Learning
        1. Look for the Ripple Effects of Mobile Learning Technologies
        2. References
    9. About the Authors
    10. About the Contributors
    11. About the Association for Talent Development
    12. Index
    13. End User License Agreement

    Product information

    • Title: Mastering Mobile Learning
    • Author(s):
    • Release date: October 2014
    • Publisher(s): Pfeiffer
    • ISBN: 9781118884911