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Mastering Mobile Learning by Chad Udell

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Chapter 11Building Brand Advocacy Through Mobile Learning

Scott McCormick and Chad Udell

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Educational marketing is a concept that has been around for a long time. The basic concept can be explained simply as “An educated customer is an engaged customer.” An informed customer is more likely to understand and appreciate the value of your product or service offerings and, therefore, more likely to buy or recommend your product to others. This is known in marketing circles as “brand advocacy.” Writers and bloggers like Word of Moss, Seth Godin, and many others have been writing about this concept for some time.

Most of the time, brand advocacy ...

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