The language of change, as illustrated in Figure 3.1, is almost as simple as it sounds.
It is the language that we use when talking about change to the people directing it, managing it, implementing it, and above all, to those impacted by it. In short, it is the words that we use in describing the changes and the expectations for adoption; and it’s the words that people use in return, in order to express their feelings about those proposed changes. To that end, language is about mutual communication: both speaking and listening.
“Seek first to understand, then to be understood.”1
Language is everywhere and exists in many forms. ...