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Mastering Professional Scrum: Coaches' Notes for Busting Myths, Solving Challenges, and Growing Agility, First Edition by Simon Reindl, Stephanie Ockerman

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4. Improving Value Delivered

Producing a “Done” Product Increment isn’t the end of the journey; it’s merely the start of the learning journey to deliver more value. A Scrum Team now has the capability to measure the value they deliver, and to use empiricism to improve the value that customers experience.

What Is Value?

The term value is used many times in the Scrum Guide – the first time the term is used is in the definition of Scrum – “… delivering products of the highest possible value.” It is an interesting experiment to ask people how they define “value.” It is actually difficult to define what value means without actually using the words “value,” or “valuable.” Value is, ultimately, determined by customer experiences.

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