Taking an empirical approach to delivering complex products in an uncertain and rapidly changing world requires empirical planning, as well. This means planning activities aim to:
■ Enable transparency to progress
■ Set realistic expectations
■ Minimize waste while maximizing value
■ Harness change and new learnings for competitive advantage
■ Have open and honest discussions about the unpredictability and complexity inherent in product development
Business leaders and customers will still, and should, ask questions such as “when will it be ready?” and “how much will it cost?” When you work empirically, your answers to these questions will reflect likelihoods and probabilities rather than commitments and certainties. You ...