Perhaps you have already noticed My page, where you are redirected to after successful login (unless you were redirected to the login form from some other page)? If not, this page can be accessed by using the My page link in the top-left menu as shown in the following screenshot:
The idea of this page is to assemble all the information related to the user in one place, so that they can quickly move to the page of interest. But, as you already know, there is a lot of information the user can be interested in. Therefore, this page comes with the Personalize this page link.
After clicking on this link, the personalization screen opens as ...