About the Authors

Julian Hillebrand studied international business marketing management at the Cologne Business School in Germany. His interest in the current questions of the business world showed him the importance of data-driven decision-making. Because of the growing size of available inputs, he soon realized the great potential of R for analyzing and visualizing data. This fascination made him start a blog project about using data science, especially for social media data analysis, which can be found at http://thinktostart.com/. He managed to combine his hands-on tutorials with his marketing and business knowledge.

Julian is always looking for new technological opportunities and is also interested in the emerging field of machine learning. ...

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