Skip to Main Content
Mastering Search Analytics
book

Mastering Search Analytics

by Brent Chaters
October 2011
Beginner to intermediate content levelBeginner to intermediate
400 pages
12h 6m
English
O'Reilly Media, Inc.
Content preview from Mastering Search Analytics

Appendix A. Tool Listing

The following is a listing of the tools introduced throughout this book, and some alternatives you may want to consider. The list, while not exhaustive, should give you an idea of the variety of options out there, and a decent introduction to each tool. Some of these tools fall under a package set, such as those offered through Web CEO or SEOmoz subscriptions. Research each option, and try a few out to see what works best for you. The lowest-cost option is often used in this book’s examples, to ensure maximum accessibility. The examples may call out specific features of some tools, though other tools may just as readily support the same features or require less effort.

Software Listings

Website Analytics

For an overview of this topic, see Website Analytics in Chapter 1.

Google Analytics

URL: http://www.google.com/analytics/

Overview: Google Analytics (Figure A-1) is perhaps one of the fastest-growing website analytics tools on the market today. It requires that a JavaScript tag be placed on every page on which you want to enable tracking. It is a highly configurable, very robust website analytics suite. There are a great number of blogs and books to support Google Analytics, and a great number of hacks have been written to enable it to track metrics or analytics it may not track out of the box.

Google Analytics dashboard

Figure A-1. Google Analytics dashboard

Google Analytics can quickly scale ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Using Analytics to Inform Product Design

Using Analytics to Inform Product Design

Matthew Edgar
End-to-end Data Analytics for Product Development

End-to-end Data Analytics for Product Development

Rosa Arboretti Giancristofaro, Mattia De Dominicis, Chris Jones, Luigi Salmaso
Enterprise Search

Enterprise Search

Martin White

Publisher Resources

ISBN: 9781449317829Errata Page