The following is a listing of the tools introduced throughout this book, and some alternatives you may want to consider. The list, while not exhaustive, should give you an idea of the variety of options out there, and a decent introduction to each tool. Some of these tools fall under a package set, such as those offered through Web CEO or SEOmoz subscriptions. Research each option, and try a few out to see what works best for you. The lowest-cost option is often used in this book’s examples, to ensure maximum accessibility. The examples may call out specific features of some tools, though other tools may just as readily support the same features or require less effort.
Figure A-1. Google Analytics dashboard
Google Analytics can quickly scale ...