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Mastering Social Media Mining with R by Vikram Garg, Sharan Kumar Ravindran

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The generic process of social media mining

Any data mining activity follows some generic steps to gain some useful insights from the data. Since social media is the central theme of this book, let's discuss these steps by taking example data from Twitter:

  • Getting authentication from the social website
  • Data visualization
  • Cleaning and preprocessing
  • Data modeling using standard algorithms such as opinion mining, clustering, anomaly/spam detection, correlations and segmentations, recommendations
  • Result visualization

Getting authentication from the social website – OAuth 2.0

Most social media websites provide API access to their data. To do the mining, we (as a third-party) would need some mechanism to get access to users' data, available on these websites. ...

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