Mastering SQL Server® 2008

Appendix C

SQL Server 2008 Reporting Services

Data itself is meaningless without context. As a database professional, a significant portion of your work is devoted to making the masses of raw data that your organization collects more meaningful. You use queries with elaborate filters and grouping statements and stored procedures with both input and output parameters, all to try to organize data so that it tells a meaningful story.

The truth, though, is that even the most meaningful data is of little value if it is not presented in an effective manner. In the past, numerous approaches have been commonly used to organize data to tell a meaningful story. Even with SQL Server 2008, you have numerous choices on how to best deliver data to the intended ...