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Mastering SQL Server 2014 Data Mining by Debarchan Sarkar, Amarpreet Singh Bassan

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Preface

Data mining is a process of analyzing large and complex datasets to generate meaningful information from it. Today, we are living in the age of data explosion; the rate of digital data produced has grown exponentially over the years, which has opened new dimensions of data analysis like never before. With hardware and storage costs reducing drastically, enterprises can now afford to store huge volumes of data that was left uncaptured before. They can also derive a few insights from it. Data mining (sometimes called data or knowledge discovery) is the process of analyzing and visualizing data from different perspectives and summarizing it into useful information. This information can be used to increase revenue, cut costs, and perform predictive ...

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