Book description
Your digital presence tells the story of who you are... so what should you be saying?
In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career.
Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities.
Whether you're new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.
Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Table of contents
- Cover
- ENDORSEMENTS
- Title page
- Copyright page
- DEDICATION
- INTRODUCTION
-
Part One: STORY: TELL IT WELL
- 1. WHY WE MUST SHARE
-
2. A BETTER STORY OF YOU
- Accept it: You Are Now an Authority
- Turning Your Personal Accounts Professional
- Not Told All at Once, but Gradually through Choices
- No One Quite Like You in Your Master Narrative
- The Currency of Your Story
- Counterfeit Social Currency
- Photos, Music and Video as Social Currency
- Currency Conversion
- To Maintain a Secret Identity or Not
- Take Away Express #2
- 3. SOCIAL MEDIA IS LIKE A COCKTAIL PARTY
- 4. ON WITH THE SHOW
- 5. WHOSE STORY IS IT?
- 6. HOW TO NEVER RUN OUT OF INTERESTING THINGS TO TALK ABOUT
- 7. DON’T JUST TELL. PERFORM!
- Part Two: COMMUNITY: WOWING YOUR AUDIENCE
- Part Three: INFLUENCE: PULLING BACK THE CURTAIN
- REFERENCES
- ABOUT JAY OATWAY
- Index
Product information
- Title: Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader
- Author(s):
- Release date: May 2012
- Publisher(s): Wiley
- ISBN: 9781119943464
You might also like
book
Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of …
book
How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable …
book
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing …
book
How to Influence in any situation
Whatever you do in life, whatever you hope to achieve, How to Influence in Any Situation …