Measure Names and Measure Values

I've observed the following scenario frequently. A new Tableau author creates a worksheet and drags a measure to the Text shelf. They would like to create another row to display a second measure but do not know how. They drag the second measure to various places on the view and get results that seem entirely unpredictable. The experience is very frustrating for the author, since it's so easy to accomplish this in Excel! The good news is that it's also easy to accomplish in Tableau. It just requires a different approach. Let's explore the solution via an exercise.

Measure Names and Measure Values - the basics

Measure Names and Measure Values are generated fields in Tableau. They do not exist in the underlying data, ...

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