CHAPTER 6

The Functional Focus

“If you want to go fast, go alone. If you want to go far, go together.”

Alignment between Business and Technology to take advantage of the opportunities created by the digital economy has been our primary focus in this book. As an exponent of BITA for many years, I have found enthusiastic support for it both in word and spirit in most organizations, especially as the role of technology in business has intensified. However, I also came up with a fair share of skepticism based, as deeper probing revealed, on individual biases and preconceptions. Let us examine some of the common preconceived ideas (PIs) about BITA.

PI # 1: An excessive focus on alignment could result in diluting the emphasis on functional priorities ...

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