The digital economy is the greatest leveler of our times. It is a turf where the big guns battle with startups for supremacy. In this battle, expertise in Business or Technology does not guarantee a win, but their alignment does. The force-multiplying power of Business Technology alignment (BITA) has been acknowledged among the biggest contributors to enterprise success in the digital age.
For many organizations, Business–Technology alignment refers to a form of strategic coalition only. Often, these organizations rue the fact that business outcomes are not in line with expectations despite their efforts at “aligning.” They quickly conclude that BITA is just hype and consign it to empty slogans and platitudes. It is not long before ...
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