8. Starting the Solution

in which we bring the essence of the business into the technological world of the implementation

We have arrived at the point where we move away from the virtual, abstract, and perfect world that exists above the line, and bring the business requirements into the reality of the technological world that lies below the line. The line we refer to here is the horizontal line of the Brown Cow Model, and we are moving from the third quadrant (Future-What) to the fourth quadrant (Future-How), as illustrated in Figure 8.1. In doing so, we are moving from an abstract world to the physical world; from policy to technology; from problem to solution; from purpose to design. In this fourth quadrant, we begin the design of a solution ...

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