© Ali Shabdar 2017

Ali Shabdar, Mastering Zoho CRM, https://doi.org/10.1007/978-1-4842-2904-0_3

3. Getting Started with Zoho CRM

Ali Shabdar

(1)Vancouver, British Columbia, Canada

In the previous chapter, we had a quick look at how a CRM system (Zoho CRM, here) can be, and frankly, should be at the core of your business. We also learned about the very basics of how to understand and map your business processes.

By mapping your processes accurately, you will have a clear idea of how the day-to-day operations of your business improve or impede productivity and efficiency throughout your business. You can then begin to improve them.

Additionally, for our purpose, which is to set up a solid CRM system from ground up, these process maps will help replicate ...

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