In the previous chapter, we learned about managing the sales force and the pipeline. However, sales without marketing is like shooting in the dark. A big part of the success of any business depends on how it understands the target market and promotes its products and services to the right audience in the right time, and on the right promotional channels.
Zoho CRM offers a number of essential tools and features that help you stay on top of your marketing game without breaking the bank or going crazy managing a toolset of apps from different vendors. There are also a number of ...
