The identity design for the Department of Architecture at ETH Zürich, a noted science and technology university, uses a specific visual language in addition to its logo.
GOTTSCHALK + ASH INTERNATIONALFritz Gottschalk, Zürich, Switzerland
Certain logos are laughably dated. We look at them and find them nostalgic, or quaint. From the cartoon mascots of the 1960s to the psychedelic forms of a 1970s brand logo, they all share the attribute of being locked in a specific time. Design is not Darwinian. That is, it does not evolve and become “better” with ...
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