The first step in the logo and identity development for the shoe company, Chinese Laundry, was to identify the core consumer. In this instance, the consumer is an upwardly mobile, midtwenties, urban woman.
CHASE DESIGN GROUPMargo Chase, Los Angeles, California, U.S.A.
Chase Design Group has taken the concept of globalization, and cultural vernacular, and responded with an approach to logo design that creates emotional connection. “Effective design creates an emotional connection that transcends language and culture,” explains founder Margo Chase. ...
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