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Masters of Design: Logos & Identity
book

Masters of Design: Logos & Identity

by Sean Adams
September 2008
Beginner content levelBeginner
232 pages
5h 54m
English
Rockport Publishers
Content preview from Masters of Design: Logos & Identity

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Typically, an identity system consists of one logo, typeface, imagery, and color palette. Ciudad Restaurant has four logos. This choice reflects the multicultural menu taken from Latin countries around the world. The color palette reflects the attitude of these countries, and the logos use this palette in a free-form way.

PH.DMichael Hodgson, Santa Monica, California, U.S.A.

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Over the past ten years, branding has become a meaningless term. It has been co-opted, and its definition has been broadened to apply to anything from Coca-Cola to a description ...

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Publisher Resources

ISBN: 9781592534418