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APELOIG DESIGNPhilippe Apeloig, Paris, France

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Philippe Apeloig, founder of Apeloig Design, has an approach to logo design that is, like his aesthetic, clear, and undeviating. He stresses issues such as clarity, curiosity, and being recognizable. His logos are unapologetic, speaking to the audience without explanation, but with a powerful impression. From an analytic perspective, an Apeloig-designed logo commits to reaching a design that is conceptual, sober, and witty. It is designed to live a long time, and for that reason it never comes from ...

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