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Masters of Design: Corporate Brochures by Sean Adams

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RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:58
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:58
sasa
MASTERS OF DESIGN Corporate Brochures
58
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LEFT
Tim Larsen
LARSEN
MINNE APOLIS, MINNESOTA, USA
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:59
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:59
Materials for MTS Systems
Corporation, a leading
global supplier of test
systems, were produced
to created excitement at
an important tradeshow.
Direct mail was sent to
attendees early to generate
excitement. The Accelerate
theme engaged engineers
and other technical
recipients. As part of the
overall marketing strategy,
the printed matter helped
target audiences see MTS
as a leader and innovator in
a competitive marketplace.
Tim Larsen founded Larsen in 1975 with a single-minded desire to
rm produced,
the people he collaborated with, the results he achieved. Three decades
later, Larsen has built an international client list, attracted some of the
best creative talent in the industry, and created award-winning branding,
interactive, print, and environmental graphics work.
59
OPPO SITE AN D ABOV E
Materials for MTS Systems
Corporation, a leading
global supplier of test
systems, were produced
to created excitement at
an important tradeshow.
Direct mail was sent to
attendees early to generate
excitement. The Accelerate
theme engaged engineers
and other technical
recipients. As part of the
overall marketing strategy,
the printed matter helped
target audiences see MTS
as a leader and innovator in
a competitive marketplace.
Tim Larsen founded Larsen in 1975 with a single-minded desire to
stand for graphic design excellence—in the work his firm produced,
the people he collaborated with, the results he achieved. Three decades
later, Larsen has built an international client list, attracted some of the
best creative talent in the industry, and created award-winning branding,
interactive, print, and environmental graphics work.
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:60
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:60
ABOVE
The name, nexen, a
six-letter palindrome, was
coined by Larsen. Nexen
Group is a manufacturer
of clutches, brakes, and
rotary motion-control
products. The name cap-
tures the back-and-forth
motion integral to
this manufacturer of
clutches, brakes, and
rotary motion-control
products. The brand
identity also suggests
motion and control with
its pleasing symmetrical
appearance and stylized x.
60
MASTERS OF DESIGN Corporate Brochures
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:61
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:61
Print materials for a capital
campaign to upgrade the
Minneapolis Public Library
communicated the need
for increased space and
services. The materials
successfully combine
nancial facts with
powerful personal stories.
To provide motivation and
involvement, Larsen invited
members of the community
The program helped The
Minneapolis Public Library
nancial goal
61
ABOVE
Print materials for a capital
campaign to upgrade the
Minneapolis Public Library
communicated the need
for increased space and
services. The materials
successfully combine
hard financial facts with
powerful personal stories.
To provide motivation and
involvement, Larsen invited
members of the community
to “Be Part of the Story.
The program helped The
Minneapolis Public Library
achieve its financial goal
of raising $15 million
(£9.8 million).
Larsen
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
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MASTERS OF DESIGN Corporate Brochures
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