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Masters of Design: Corporate Brochures by Sean Adams

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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:89
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:89
it is its reputation. Through shared experiences with its
audiences over time, a critical relationship is established.
with each communication. Like most successful relation-
with the understanding that change, in one form or
another, is inevitable.
remembered for its motion
the company has continu-
ously transformed itself for
close to 100 years. It is
currently an international
software company that
specializes in products
and services for businesses.
Essex designed the Bell
to highlight this evolution
and transformation.
• Chicago, Illinois, USA
89
Brand communication is at the heart of Essex Twos
philosophy. For principals Nancy and Joseph Essex,
a brand is not just a company’s name or trademark
it is its reputation. Through shared experiences with its
audiences over time, a critical relationship is established.
Values are identied, afrmed, and consistently applied
with each communication. Like most successful relation-
ships, a client’s brand requires a long-term commitment
with the understanding that change, in one form or
another, is inevitable.
OPPO SITE
While Bell + Howell is
remembered for its motion
picture projectors days,
the company has continu-
ously transformed itself for
close to 100 years. It is
currently an international
software company that
specializes in products
and services for businesses.
Essex designed the Bell
+ Howell annual report
to highlight this evolution
and transformation.
ESSEX TWO
CHICAGO, ILLINOIS, USA
Joseph and Nancy Essex
Essex Two • Chicago, Illinois, USA
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:90
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:90
RIGHT AND BELOW
This Bell + Howell
annual report focuses on
customers and markets
across internal divisions
and brands. Essex Two
created a red monitor to
serve as an iconic device
demonstrating the
pervasiveness of Bell +
Howell products in
everyday life and to
link their many diverse
products, services,
and business groups
from around the world.
90
MASTERS OF DESIGN Corporate Brochures
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:91
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silho
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:91
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ge:90
Essex Two
91
048-101_C52241.indd 91 7/15/09 1:10:42 PM

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