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Masters of Design: Corporate Brochures by Sean Adams

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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:103
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:103
Each time 2 Fresh founder Can Burak Bizer begins
and advertising industries are so concerned about
differentiating the message that they easily forget
about essentials. At its core, commercial communication
design is strongly related to business, and corporate
communication should meet needs and expectations
Istanbul, Turkey
Can Burak Bizer
group with seven different
brands operating in four
sectors. Can Burak Bizer
uses different forms to
represent each business.
rectangular shapes with
white space, contour
illustrations, smooth transi-
communicates the clean and
minimal nature of the brand.
103
Each time 2 Fresh founder Can Burak Bizer begins
a project, he starts with basics of the business.
Although “freshis always appreciated, todays design
and advertising industries are so concerned about
differentiating the message that they easily forget
about essentials. At its core, commercial communication
design is strongly related to business, and corporate
communication should meet needs and expectations
of the business.I care about the basics of the business.
What does this business have to offer? What are the
competitive advantages? What does the company name
(if given) imply? I look for the best way to combine the
local (company) with the global (industry),” says Bizer.
2 FRESH
IS TANBUL , TUR K EY
2 Fresh • Istanbul, Turkey
Can Burak Bizer
OPPO SITE
Hillside Leisure is a tourism
group with seven different
brands operating in four
sectors. Can Burak Bizer
uses different forms to
represent each business.
Hillside SU Hotel utilizes
rectangular shapes with
white space, contour
illustrations, smooth transi-
tions, and short text—this
communicates the clean and
minimal nature of the brand.

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