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Masters of Design: Corporate Brochures by Sean Adams

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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:113
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Job:06-12640 Title:RP-Masters of Design-Corporate Communication
#175 DTP:174 Page:113
• San Francisco, California, USA
Maxygen is focused on
molecular breeding to
develop proteins that form
the basis of pharmaceuti-
cal products for treating
the annual report as an
opportunity to differentiate
must not only understand the message clearly, but be
engaged at a basic human level. This requires an in-depth
the outside of their industry and to listen to them talk.
We delve into the complexities and work to make it
Bill Cahan
Maxygen from the rest
of the bio/pharmas out
there, especially since they
have a unique technology
platform, and we always
are looking for ways to
communicate that in
explains creative director
Bill Cahan.
113
Cahan & AssociatesSan Francisco, California, USA
CAHAN & ASSOCIATES
SAN FR ANC ISCO, CALIF ORNIA, USA
OPPO SITE AN D
PAGES 114 115
Maxygen is focused on
molecular breeding to
develop proteins that form
the basis of pharmaceuti-
cal products for treating
human disease. “We see
the annual report as an
opportunity to differentiate
The work produced at Cahan & Associates is smart.
To get to “smart,it is necessary to create a solution that
takes an unexpected view of the subject. The audience
must not only understand the message clearly, but be
engaged at a basic human level. This requires an in-depth
understanding of the client’s world. Founder Bill Cahan
explains, Clients have a tendency to talk a lot about
themselves to themselves. It’s refreshing to come from
the outside of their industry and to listen to them talk.
We delve into the complexities and work to make it
understandable and meaningful to others.
Bill Cahan
Maxygen from the rest
of the bio/pharmas out
there, especially since they
have a unique technology
platform, and we always
are looking for ways to
communicate that in
an accessible manner,
explains creative director
Bill Cahan.
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:114
102-147_C52241.indd 114 7/15/09 1:32:03 PM
RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:114
114
MASTERS OF DESIGN Corporate Brochures
102-147_C52241.indd 114 7/15/09 1:32:03 PM

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