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Masters of Design: Corporate Brochures by Sean Adams

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RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:159
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:158
148-224_C52241.indd 159 7/15/09 2:22:15 PM
RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(126)07-AC52564 #175 DTP:174 Page:159
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:158
Grant DesiGn Collaborative
Canton, GeorGia, Usa
There are some designers who believe that work must be hard
to be good. Any result that is not the product of hair pulling and
all-night work sessions must be bad. The solutions tend to reflect
this attitude and are often overwrought and desperate. Grant
Design Collaborative founder, Bill Grant, may spend arduous
hours with his team on a project, but the final result always has
an air of inevitability. The message and form seem to have landed
in exactly the right spot, and there is no other solution. Grant
explains, “In order to figure out what role print pieces will play in
the brand strategy, we ask: ‘What are we trying to communicate?
What is it about the brand we are trying to say? And, what is best
way to do this with the least amount of effort?’ The path of least
resistance is usually the most effective.
OPPOSITE
The Adobe Font Magalog
is a cross between a
magazine and a catalog.
Grant created this publica-
tion to showcase Adobe’s
Fonts. By exploring a
playful dynamic made only
Adobe typefaces, he proves
the flexibility and variety
of the product.
Bill Grant
Grant Design Collaborative • Canton, Georgia, USA
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159
RAY
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:160
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RAY Text
Job:06-12640 Title:RP-Masters of Design-Corporate Communication
(160)07-AC52241 #175 DTP:174 Page:160
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MASTERS OF DESIGN Corporate Brochures
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