Book description
This book begins an adventure wherein the author outlines for us the particular shape our minds impose on that journey; he takes as his analytic, the human sensorium: the panoply of sensory channels (sight, hearing, touch, etc.) we use to grasp our world. His primary insight is that our sensorium does not, beyond immediate social groups, present smooth, mirror-like vistas of our socially networked world. Contrariwise, he shows that this uniquely human array of channels presents a mosaic of disparate inputs with subtle fissures and sutures between and among them. That more sophisticated view of our sensory apparatus allows him to describe with great practicality, the fissured, segmented architectures we inject into our enterprises and, above all, our markets. These insights particularly illuminate the revolution reshaping our understanding of the basic couplet of value exchange driving markets: Buying and selling. In this revolution a more telling focus on services as catalysts of value exchange is supplanting the traditional terms: goods and product, as the architecture of that very human sensorium broached above modulates value exchange across the chain of institutional need in markets. Armed with this novel set of insights, we come away with a far better sense of what is happening Òoverhead,Ó as we work out our missions and careers amid our socially constructed edifices: enterprises, institutions, and their battlegrounds, our markets.
Table of contents
- Cover
- Title
- Copyright
- Foreword
- Acknowledgments
- Author’s Prefatory Notes
- Chapter 1 Mapping a Course into Markets
- Chapter 2 And the Answer Is—Exchanges
- Chapter 3 Markets
- Chapter 4 Time-Invariant Market Structure
- Chapter 5 Interim Conclusions
- Appendix A The Sensorium Cascades into Markets
- Appendix B The Roots of Market Structure in Biology and Sociobiology
- Appendix C Cycles Between Production, Finance, and Market Strategy at IBM
- Appendix D Glossary, Keywords, and Special Terms
- References
- Index
- Adpage
- Backcover
Product information
- Title: Matching Services to Markets
- Author(s):
- Release date: May 2016
- Publisher(s): Business Expert Press
- ISBN: 9781631573088
You might also like
book
Real Frauds Found in Governments
Frauds in governments are as unique as government entities themselves. In this book, you will learn …
audiobook
The Risk-Driven Business Model
How to outsmart risk Risk has been defined as the potential for losing something of value. …
book
The Arab World Unbound: Tapping into the Power of 350 Million Consumers
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals …
book
Mastering Services Pricing
The definitive guide on how to price services to deliver profit, fund for product development and …