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Matching Services to Markets by H.B. Casanova

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APPENDIX D

Glossary, Keywords, and Special Terms

Keywords and key terms

Glossary

Abram Maslow

American psychologist, originator of the indispensable Maslow’s Hierarchy of Human Needs.

Binaural Hearing

Ability to integrate aural inputs from two sources, as in human hearing.

Breakthrough

A seemingly sudden, dramatic, and important discovery or development; for our purposes, it generally can be identified by showing evidence of:

  • Promise of great gain,

  • Great flexibility on the timing of deliverables,

  • Great forbearance with the minimal function set needed to declare success.

Commodity

A well-understood primary-level product; such are often raw material or primary agricultural inputs to industrial processes; a commodity is bought and ...

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