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Matching Services to Markets by H.B. Casanova

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CHAPTER 2

And the Answer Is—Exchanges

Driven by the inescapable basics of our biology, and acknowledging the growing insights offered by sociobiology, this book builds on the basic insight that critical to understanding any market in question, is a deeper understanding of the underlying basics of exchanges. These are the indispensable engines driving all transactions of value to living beings. It is no happenstance that a perennial synonym for “markets” is “exchanges.”

Exchanges are at base, structured arenas wherein process flows of information, energy, and materiel, upon regular repetition, engrain stable complexity, of ordered process, and architecture into an otherwise entropic domain. They locally, and for the lifetime of the living system ...

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