CHAPTER 3
Creating a Consistent Brand
Your brand is both your persona and your reputation. For this chapter, brand has to do with what I call Brand You: the way your self-presentation communicates a message to the world.
FIRST IMPRESSIONS
We wake up every morning, get dressed, and head to work. Without giving it too much thought, we go into our closets and pick out the clothing we want to wear that day. Some of us get dressed based on our mood, while others just take whatever is in the closet.
The clothes we choose are an unconscious representation ...
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