Chapter 1

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A Basis for Management

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Information and the way it is used are the defining elements of corporate structure and business management. The effective enterprise is organized to maximize return on its information assets. The successful enterprise is managed with the goal of maximizing its information’s value.

When we surveyed business professionals to explore their views on information assets management, we found that most employees believe their company encourages and rewards effective use of information assets, but many responded differently ...

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