Chapter 4

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Enterprise Planning

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The goal of enterprise planning is to evaluate alternatives and choose the most promising path toward improving the organization. Seventy-six percent of the respondents to our survey reported that accuracy was a serious problem with the information they used. Seventy-nine percent stated that a significant issue was not having access to the right information. Enterprise planning must find ways of addressing these issues.

Strategic planning becomes more constructive and easier to act upon when planners focus on the ...

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