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CHAPTER 4

The Law of Involvement

Create and Maintain Interest

Without involvement, there is no commitment. Mark it down, asterisk it, circle it, underline it. No involvement, no commitment.

—STEPHEN COVEY

Hopefully you have been to Hershey, Pennsylvania, home of world famous Hershey’s Chocolate Company. I am a big fan of chocolate and decided to take the tour of Hershey’s simulated chocolate factory. This is a Disneyland type of ride with all the smells you would expect from a chocolate tour. You can see them make chocolate and how they create all the Hershey magic. Do you know how much the tour costs? It is free. Why would Hershey spend millions ...

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