Maximum Influence, 2nd Edition

Introduction

My Persuasion Journey began with a university education and a degree. I then went off to a graduate school to master the world of business. Upon graduation, I was thrust into a management situation where I had to manage salespeople, motivate customer service, and coordinate with other department managers.

Then the shocker hit. I had learned the important business topics in graduate school, but that learning didn’t seem to matter to real human beings. Although what I had learned was valuable information and important for business, it did not prepare me for the human side of business. I had to learn how to deal with human emotions. I needed to know how to persuade other managers to help me, to influence and inspire others, and to increase ...