Chapter 11
Entrepreneurship
Finding a gap in the market and a market in the gap
Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore … but an entrepreneur sees the world for what it could be, not what it is.1
Guy Kawasaki
In a nutshell
New businesses that do new things don’t start themselves. They begin as an idea, often in the mind of a single person, and they require time, skill, persistence and effort to get off the ground and become established. In that sense, everyone may be described as an entrepreneur who, whether prompted by opportunity or necessity, has ever risked something to make their business idea real. ...
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