MBA Day by Day, 2nd Edition

Introduction

Welcome to MBA Day by Day. This book is a guide to applying world-class MBA principles and thinking at work.

Whether you have ambitions to do an MBA or already have one, in business and management those three letters certainly seem to exert quite a hold over the imagination. Every year, tens of thousands of managers around the world invest their time, energy and money to graduate with a master’s degree in business administration. No book can equal that achievement or capture everything that years of study contain. It can, however, highlight two things that graduates from top business schools have discovered:

1. The most lasting benefit of an MBA is a change in your thinking.
2. Informed self-awareness is the key to new behaviours, better ...