Pricing – it depends how you look at it
How much for a coffee? It depends. How much for a bottle of water on a cold day in Moscow? On the edge of the Sahara? Quite. It’s all about perception. Pricing is no science; it’s a beautiful art form. Come into the studio and learn the art of pricing.
Price and cost
Perhaps initially you feel that you should set a price which is dependent upon the cost of creating your product or service. So you take all the costs, the raw materials, salaries, transport, logistics, legal fees; anything and everything. And then you add the margin or profit you need to make – and there’s the price! That seems pretty simple, doesn’t it? Yes, and it is one way to do it, but it might lose you a lot of money; it might even ...