4Film-Theoretical Perspectives on Figurativity

In his cyber course on pictorial and multimodal metaphor, Charles Forceville (2007a Lecture 1, 11) states that “[w]hat constitutes a metaphor […] is partly affected by the medium in which it occurs”. Thereby, he is touching upon the question of media specificity with regard to figurative meaning-making. In this respect, audiovisual images had “more ways to establishing” similarity between “two things” compared to, for example, static images (Forceville 2007a Lecture 4, 2). Yet, it seems that what has been disregarded when it comes to the theoretical discussion of metaphor and metonymy in film is precisely film’s media-specific properties. Concretely, previous as well as recent film-theoretical and ...

Get Meaning-Making and Political Campaign Advertising now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.