Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.
Table of contents
- Title: Meaningful Insights from Raw Metrics
- Release date: March 2011
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449306359
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