Meaningful Insights from Raw Metrics

Video Description

Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.

Product Information

  • Title: Meaningful Insights from Raw Metrics
  • Author(s): Nic Ducheneaut, Nicholas Yee
  • Release date: March 2011
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781449306359