2Standardizing or Constructing a Measurement Scale

2.1. Introduction

Measurement scales are essential tools for measuring latent variables such as attitudes, opinions, preferences and behavioral intentions. Since these constructs are not directly observable, it is necessary to acquire the means to reproduce, through a set of directly observable indicators (variables), these implicit phenomena. Indeed, it is widely recognized that these phenomena are omnipresent and decisive in understanding facts, not only from an academic point of view, but also from a managerial point of view. From this perspective, the use of scales (often multi-item) has been made very apparent in recent years. Some researchers tend to use existing measurement scales, while others design their own.

In this chapter, we will address the central question: is scale construction always useful? Indeed, it is easy to observe the existence of already developed measures that are conceptually defined as representative ...

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