7
Implementing and Sustaining ROI
Even the best-designed process, model, or technique is worthless unless it is effectively and efficiently integrated into the organization. Change is not permanent for many reasons. One reason is resistance. As it relates to ROI, some of this resistance is based on fear and misunderstanding. Some is real, based on actual barriers and obstacles. Although the ROI process presented in this book is a step-by-step, methodical, and simplistic procedure, it can fail if it is not integrated properly, fully accepted, and supported by those who must make it work within the organization. This chapter focuses on some of the most effective means of overcoming resistance to implementing the ROI process in an organization. ...
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